On the ground with social media strategist Sarissa Thrower
'Quality > quantity, every time'
One of my favorite use cases for Instagram is conversating with Sarissa Thrower. A self-described systems nerd who previously led communications at Meta and Instagram, Sarissa knows social media inside and out. She also has knack for finding wickedly funny and relevant content. I learn something new every time I tap through her Stories. 10/10, highly recommend!
The other day, she shared a TikTok that demonstrated how individual the Internet has become. What you’ve previously searched for informs what you see, so when I Google, for example, “pointer finger ring women,” the first page of results includes the Sardine ring from Bottega Veneta because Google knows that I’ve looked at the Sardine bag approximately 87,000 times. Can’t hide from Google! (Unless you go incognito, and even then, they’re still tracking you.)
I replied to Sarissa’s post. A water cooler-type conversation turned into an in-depth discussion about buying followers, sorting the proverbial wheat from the chaff, and why you should stop fixating on your follower count. In the interest of ~*authenticity*~, I’m presenting the interview the way it was conducted — over D.M., with some light edits. This makes for a somewhat crude UX but hey, that’s life. I’ve noted some choice bits.
If you, like me, dig Sarissa, listen to her wax poetic about Bali and why she may never go back.
